Sell Tv

Can a cable tv station sell advertising time slots to alcohol companies?

My boss called and wanted to know if tv stations can advertise alcoholic drinks (beer and/or liquor). It is a broad question and when I google it a bunch of random stuff appears. If you know, could you post the link for me. Thanks.
I found that alcohol companies have self regulating bodies that requires the audience to be 70% of drinking age. Is there any federal or state regulation, besides obviously not advertising to minors?

Yes they can

Chilly Gonzales on ‘Selling Out’

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